Above and Below Contracting | Performance Report

Google Ads

Spend

$19.90

Clicks

25

Impressions

593

Leads

3

Phone Calls

32

CTR

4.22%

CPC

$0.80

CPL

$6.63

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC	CPA
PMAX \| General	$18.02	21	559	2	3.76%	$0.86	$9.01
Search \| General	$1.88	4	34	1	11.76%	$0.47	$1.88
Total	$19.90	25	593	3	4.22%	$0.80	$6.63

Google Ads Changes This Period

Added negative keyword [well drilling company near me] (Exact match) to PMAX | General
Added negative keyword [unnerstall construction] (Exact match) to PMAX | General
Added negative keyword [keeley companies] (Exact match) to PMAX | General
Added negative keyword [fill dirt drop off] (Exact match) to PMAX | General
Added negative keyword [directional drilling services near me] (Exact match) to PMAX | General
Added negative keyword [water well drillers near me] (Exact match) to PMAX | General
Added negative keyword [well drilling] (Exact match) to PMAX | General
Added negative keyword [masonry contractors near me] (Exact match) to PMAX | General
Added negative keyword [sewer line repair near me] (Exact match) to PMAX | General
Added negative keyword [pipeline construction companies near me] (Exact match) to PMAX | General

Work Completed

PPCCreated Bing Ads account

Social Media

No social media posts published during this period (Sep 4 – 8).