AB Traffic Solutions | Performance Report

Google Ads

Spend

$54.96

Clicks

Impressions

269

Leads

CTR

7.43%

CPC

$2.75

Campaign	Spend	Clicks	Impr.	CTR	CPC
Search \| Arrow Boards Message Signs & Custom Signs \| Specialty	$24.78	9	62	14.52%	$2.75
Search \| Traffic Safety Equipment Sales \| Buy Intent	$15.26	5	167	2.99%	$3.05
Search \| Traffic Control Equipment Rentals \| Rental Intent	$14.92	6	40	15.00%	$2.49
Total	$54.96	20	269	7.43%	$2.75

Meta Ads

Facebook / Instagram

Spend

$46.49

Clicks

108

Impressions

3,243

Leads

Reach

2,529

CTR

3.33%

CPC

$0.43

CPA

$23.25

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC
Buy & Rent \| Lead Campaign	$37.84	49	2,352	2	2.08%	$0.77
Buy & Rent \| Traffic Campaign	$8.65	59	891	0	6.62%	$0.15
Total	$46.49	108	3,243	2	3.33%	$0.43

LinkedIn Ads

Spend

$42.65

Clicks

Impressions

699

CTR

0.57%

CPC

$10.66

CPM

$61.02

Campaign	Spend	Clicks	Impr.	CTR	CPC
Buy/Rent Equipment	$42.65	4	699	0.57%	$10.66

Google Ads Changes This Period

Added negative keyword [orange safety cones near me] (Exact match) to Search | Traffic Safety Equipment Sales | Buy Intent
Added negative keyword [road work signs] (Exact match) to Search | Traffic Safety Equipment Sales | Buy Intent
Added negative keyword [caution cones] (Exact match) to Search | Traffic Safety Equipment Sales | Buy Intent
Added negative keyword [can you buy traffic cones] (Exact match) to Search | Traffic Safety Equipment Sales | Buy Intent
Added negative keyword [parking lot sign] (Exact match) to Search | Traffic Safety Equipment Sales | Buy Intent
Added negative keyword [sidewalk sign for business] (Exact match) to Search | Traffic Safety Equipment Sales | Buy Intent
Added negative keyword [marquee sign] (Exact match) to Search | Arrow Boards Message Signs & Custom Signs | Specialty
Added negative keyword [car arrow sign] (Exact match) to Search | Arrow Boards Message Signs & Custom Signs | Specialty
Added negative keyword [custom street sign] (Exact match) to Search | Arrow Boards Message Signs & Custom Signs | Specialty
Added negative keyword [arrow neon light] (Exact match) to Search | Arrow Boards Message Signs & Custom Signs | Specialty
Added negative keyword [neon sign arrow] (Exact match) to Search | Arrow Boards Message Signs & Custom Signs | Specialty
Added negative keyword [custom neon signs] (Exact match) to Search | Arrow Boards Message Signs & Custom Signs | Specialty

Social Media

No social media posts published during this period (Sep 4 – 8). Most recent post was published on Sep 3.